Abstract
This article analyzes about the participation and communityempowerment in the management of unique and beautiful touristattraction of rice terrace in Ceking Village, Gianyar Regency. It also discuses tourists’ opinion to the tourist attraction of Ceking. The theories used in this research are the theory of participation and community management theory. Data were collected through observation, interviews, documentation, and questionnaires. The sampling techniques used were purposive and accidental sampling. Data were analyzed by using descriptive qualitative analysis to give an overview of community empowerment in the management of tourist attraction in the Village of Ceking of Tegallalang, the Gianyar Regency. The finding shows that people around the tourist attraction of Ceking have participated in thedevelopment of the tourist attraction. However, the community empowerment of Ceking tourist attraction has not been performedoptimally yet, because around the tourist attraction, there are twolarge communities, namely the villages of Tegallalang and Kedisan.The Kedisan community, as the owner of the rice terrace, has notbeen optimally empowered and involved in the management anddevelopment. Tourists visiting Ceking considered it an interestingtourist attraction to visit, but expressed that the infrastructureand the tourist facilities on the attraction are very poor and needimprovement.
Highlights
Gianyar dapat dilakukan dengan pemanfaatan potensi desa sebagai daya tarik wisata
This article analyzes about the participation and community empowerment in the management
The theories used in this research are the theory of participation
Summary
Gianyar dapat dilakukan dengan pemanfaatan potensi desa sebagai daya tarik wisata. Pengembangan pariwisata dapat meningkatkan keterlibatan masyarakat desa, dan bermuara pada peningkatan kesejahteraannya. Pemberdayaan masyarakat lokal untuk melaksanakan pengembangan dan pengelolaan sebuah daya tarik wisata. Pemberdayaan masyarakat dalam kegiatan pariwisata dapat diterapkan berbentuk pengembangan pariwisata berbasis kerakyatan dan dikelola dengan manajemen komunitas yaitu masyarakat setempat. Desa ini telah menjadi daya tarik wisata yang didukung dengan sarana dan prasarana pariwisata yang memadai. Kondisi ini akan menjadi sebuah tantangan khususnya dalam pengelolaan dan pengembangan daya tarik wisata yang berbasiskan masyarakat, perlu adanya partisipasi yang aktif dan pemberdayaan masyarakat di dalamnya. Teori manajemen komunitas digunakan untuk menganalisis pemberdayaan masyarakat dalam pengelolaan dan pengembangan di daya tarik wisata Ceking. Kunjungan wisatawan dari 13 bulan terakhir yaitu dari bulan Januari 2014 sampai dengan Januari 2015 ke daya tarik wisata Ceking berdasarkan data yang diperoleh dari BPOWC menunjukkan pasang surut namun masih berjumlah di atas 20.000 wisatawan.
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