Abstract
The combination of Japan’s large, prosperous population and its thriving consumer electronics industry appears to the outside world to be an ideal environment for eBook adoption. In fact, despite cross industry initiatives that date back to 2003, widespread digitization of books is limited to Japanese comics (manga). This article will explain the origins of the Japanese eBook market, its current state and the looming entry of Amazon, Apple and Google. Finally, this article will explore the two very different paths that the Japanese publishing industry may take over the next 5 years.
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