Abstract

The article examines the current state and problems of beekeeping products market development in the Rivne region and Ukraine. The prospects for the development of apiturism in the Rivne region have been assessed. It has been established that Ukraine has sufficient resources for the intensification of the development of tourist and recreational activities, the use of which will contribute to the development of infrastructure and the solution of a number of social and economic issues of the activities of territorial communities, the development of environmental education, the dissemination of knowledge about the history and culture of our people, and the improvement of the population. Apitourism, as a component of rural green tourism of the Rivne region, will contribute to the preservation of jobs in rural areas and is a way to ensure the development of the infrastructure of non-urbanized rural areas with minimal technogenic load. The further development of apitourism will contribute to the growth of a positive image of Ukraine in the international arena as a producer and exporter of high-quality beekeeping products. The territory of the Rivne region is sufficiently equipped with natural objects for the development of beekeeping and apitourism in particular. In the presence of significant areas of the objects of the nature reserve fund, the territory of which is not subject to significant anthropogenic load, it is possible to increase the production of beekeeping products from ecologically clean territories and the implementation of state and regional programs for the development of this type of activity. On the example of one of the personal peasant households, it was established that the apitherapy of the private estate of Malih Sadiv is a young direction of modern medicine in the Rivne region. It consists in the use of healing products produced by bees. They are used to improve the health of the human body to strengthen immunity. The air inside the api-inhalation room is saturated with biologically active substances of propolis, which has antimicrobial properties.

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