THE CURRENT STATE AND PROSPECTS OF DEVELOPMENT OF INTERNATIONAL ELECTRONIC COMMERCE

Abstract

Urgency of the research. A retrospective study of international electronic commerce is timely diagnosing its current state for forecasting future situation, determine the level of involvement of Ukraine in international e-commerce. Target setting. The rapid variability of the environment, the dynamic development of the scientific sphere, active introduction of innovative technologies of information society has led to the emergence of a qualitatively new type of international e-trade. Actual scientific researches and issues analysis. Among the foreign scientists who studied the formation and development of international electronic commerce are J. Neumann, Dzh. Forester, Henry Morgan’s Harald company and Stanley [6] and so on. Uninvestigated parts of general matters defining. The analysis of studies and publications shows that local scientists have not considered the possibility of including Ukraine into the international e-commerce as a promising direction revival of foreign trade activities of the state, most attention was paid to achieving positive results within the country. The research objective. An international study of electronic commerce in the world is appropriate and define the role of Ukraine as its member, which, combined with the discovery of the prospects of this form of economic relations in our country will propose ways to modernize ecommerce Ukraine towards intensification of foreign economic activity. The statement of basic materials. There is a clear upward trend in the number of Internet users, new post offices, including country. During last years the number of ATMs was increased, which is a prerequisite for the development of electronic commerce, although the structure of payments for purchased online products still continues to dominate the cash calculation. Currently trading over the Internet ranks 2nd in the structure of retail trade in Ukraine. Conclusions. Ecommerce should be positioned as a real opportunity to develop trade relations in Ukraine and in international economic activity.