Abstract
“The Belt and Road Initiative” not only provides great opportunities but also poses enormous challenges to Chinese enterprises for further development. Along the Belt and the Road, there are different countries with unique culture characteristics, which will be the difficult challenges Chinese enterprises have to face in the overseas investment. The present study will combine PEST (Political, Economic, Social and Technological) model with Hofstede’s culture dimensions as the theoretical basis for analyzing the potential opportunities and challenges Chinese enterprises tend to confront in Poland. Based on a detailed analysis of the opportunities and challenges, this writing proposes three tentative cross-culture management strategies: (1) Investigating the local markets and identifying the culture differences; (2) Cultivating intercultural communication competence of the cross-culture employees; (3) Acculturating to the local society and making innovation based on culture fusion, which would be referential for Chinese enterprises to seek investment opportunities in the countries along the Belt and the Road.
Highlights
The Belt and Road, which refers to the Silk Road Economic Belt (SREB) and the 21st century Maritime Silk Road (MSR), was proposed by President Xi in September 2013, concentrating on connectivity and cooperation among countries primarily in Eurasia
The Silk Road Economic Belt (SREB) includes three international corridors: the first one starts from China and bounds for Europe via Central Asia and Russia; the second one passes through Central Asia and West Asia arriving at the Persian Gulf and Mediterranean; the third one is from China to Southeast Asia, South Asia and the Indian Ocean
Based on the above framework, this paper will analyze the political, economic, and technological opportunities and the culture challenges Chinese enterprises tend to confront in Poland and put forward some tentative cross-culture management strategies for the reference of Chinese enterprises in Poland as well as in other countries
Summary
The Belt and Road, which refers to the Silk Road Economic Belt (SREB) and the 21st century Maritime Silk Road (MSR), was proposed by President Xi in September 2013, concentrating on connectivity and cooperation among countries primarily in Eurasia. Being the converging point of East Europe and West Europe, Poland plays a significant role in actively establishing cooperative relationship among countries along the route (Wei, 2015). In the process of investment in Poland, Chinese enterprises will witness great opportunities, but at the time, will face a lot of cultural challenges (social factors) for Polish people have their own way of doing business and their own cultural conventions. Those are the reasons why Poland is chosen as the target country of case analysis in this paper. The current research will try to propose some feasible cross-culture management strategies in the overseas investment, especially in the investment of Poland
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