The Contemporary Value of the Development of Intangible Cultural Heritage Animation

Abstract

The protection and inheritance development of Intangible Cultural Heritage (ICH) has seen the significant involvement of emerging media, playing a crucial role in promoting the widespread dissemination and fostering the protection and inheritance of ICH culture. Among various new media matrices, animated imagery has emerged as a formidable force in the past decade, playing a vital role in the protection and inheritance of ICH, showcasing the contemporary value of the development of ICH animation. Examining the current status of the development of ICH animation, there is a cultural, technological, and skillful integration between ICH and animation. This synergy generates a force for development, highlighting prominent characteristics in three aspects: content reconstruction, form reshaping, and the coexistence of values. However, after the processes of reconstruction and reshaping, a new issue arises in the rapid development of ICH animationwhether the original connotations of ICH culture can be accurately preserved.