Abstract
In the context of the current economic globalization, the protection of intangible cultural heritage is of great significance to the protection of traditional culture and cultural independence. We suggest that development should be carried out on the basis of the protection of intangible cultural heritage, but the ultimate purpose of the protection of intangible cultural heritage is to promote the protection of intangible cultural heritage through the development of intangible cultural heritage. Intangible cultural heritage needs to be inherited and carried forward, and the development of local tourism needs cultural support. How to integrate the two is worth studying. Taking Huzhou Intangible cultural heritage as an example, this paper studies the complementary and mutually promoting relationship between the creation of intangible cultural heritage brands and the inheritance of intangible cultural heritage, and proposes to rely on the promotion of intangible cultural heritage brands, so as to promote the inheritance and development of intangible cultural heritage.
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