Abstract
This study offers an economic analysis of the television broadcasting industry at the convergence of broadcast and broadband connectivity. It applies the „Structure-Conduct- Performance“(SCP)-paradigm of Industrial Organization theory as framework and investigates how the model can contribute to explaining emergent issues in the economics of Smart TV. It is argued here that SCP model provides a useful heuristic and can fruitfully be applied to various questions surrounding the fundamental transformation of the television broadcasting sector towards Smart TV, notably issues of market structure and competitive behavior. The argument is illustrated by the emerging ecosystem for Smart TV services in Germany. There, the market is still immature and each provider is struggling with the challenge of developing an optimal strategy and organizational form in the Smart TV ecosystem.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
