Abstract
The potential for ecologically sustainable tourism in the Altay region of Russia is examined, given the complexity of power relationships at many layers. Supranational organizations based in the West provide one set of expectations, rhetoric and definitions that do not always match internal Russian concepts of nature tourism. Centres of political and financial power in the European megacities of Russia, such as Moscow and St Petersburg, act as portals for Western-based development plans but may be challenged to serve local stakeholders or nature conservation goals in the distant, peripheral Altay. The authors argue that a Russian ethic of ecotourism needs to emerge, developing behavioural norms that target newly wealthy Russians who form the bulk of demand for tourism services in the Altay. Outsiders can best serve the process by pressing for transparency of transactions and support for local voices.
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