Abstract
This review of the intersection between popular culture and tourism surveys progress in the field and suggests directions for future research. Popular culture as fuel for niche tourism, interpreted in relation to nostalgia, authenticity, and identity, has been supplemented by research on embodiment and performativity, and the influence of social media. Popular culture remains a strong rationale for travel and is thoroughly imbricated in tourism’s corporatised and platformised industry superstructure. Yet, as subcultures and social media proliferate globally and are refracted by cultural diversity and a more disruptive world, research will need to adapt accordingly, linking structural analysis of industry consolidation, cyclicality, and fluidity, with critical cultural theories in order to pluralise, diversify and contest understandings of popular culture and its connection to tourism.
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