THE “CANCEL CULTURE” PHENOMENON IN THE CONTEXT OF INTERGENERATIONAL INTERACTION

Abstract

The object of the study is intergenerational interaction in the digital era. The relevance of the study is due to the influence of the digitalization processes of modern society and the instability of the value-normative system of various social groups differentiated by age. The work analyzes the attitude towards the values shared by the older generation of the Russian Federation in the era of digitalization in a new phenomenon of «cancel culture» context. Based on the study of the «cancel culture» concept through the most resonant examples of Western and domestic cultures an attempt is made to rethink intergenerational relationships within the modern social changes framework. The study demonstrates changing attitudes towards Russian culture in the West as well as a change in views on values in the latest political, cultural and social realities context. Changes are also taking place in the relationship between older and younger (digital) generations. The phenomenon of «cancel culture» borrowed from Western cultures significantly influences the attitude of other states to foundations of historical memory through attempts to devalue the achievements and values of previous generations and «cancel» them. It has been established that in the transformations of modern society context, its digitalization, it is necessary to strengthen the interaction of generations and prevent the «cancellation» of the values of the older generation strengthening the national culture traditions. This study has practical significance and can be used for social work with young people, the elderly, and for the formation of social policy, for the prevention of the breakdown of intergenerational ties.