Abstract
Mark Twain once suggested that "it is a difference of opinion that makes horse-races."' In this sense, politics is like horse racing; if it weren't for differences of opinion, there wouldn't be any. This article is about expressions of opinion; not by the bettor at the two-dollar window at the track, but by the voter at the polls on election day. Specifically, we examine the hypothesis that the voter's choice of candidate is the result of a rational decision-making process.2 In doing so, we present a model of electoral choice that incorporates a mathematical technique for predicting the voter's choice of candidate and report on a test of the model that was undertaken with a sample of college students during the 1970 New York Senate contest.
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