Abstract
Every successful career in the world of popular culture must rely on an effective organization without which popularity and fame could otherwise not be established. In this chapter, the attained fame of Lady Gaga measured in terms of its wealth is discussed in terms of the business apparatus that is behind her commercial success. The industry of Lady Gaga is specifically examined in terms of its organization, the singer’s company tie-ins and sponsorships, and the versatile product that is the singer herself. Against a reductionist perspective of fame as a commodity, the argument is made that fame cannot be reduced to its economic dimensions. Moreover, the marketing implications of the case of Lady Gaga for other performers in the world of popular culture and music can only be speculated on.
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