Abstract
Do we need to study popular culture within organization studies, and exactly what is it we do if we choose to do so? Is it nothing more than organizational scholars co-opting yet another discipline, or is there an independent contribution to be made? I will in this text argue that in order to develop, organization studies must find its own identity in relation to cultural studies, and that the search for this must by necessity include the study of hybrid cultural forms. Such forms, which are neither highbrow nor properly lowbrow, challenge common assumptions about what `popular' in fact means in the field, and points towards the need for a more complex theory of how images of management and organization are consumed, disseminated and re-created from the world of popular culture into the world of the contemporary organization and back again.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
