Abstract
The aim of this chapter is to delve into theories of cultural ideologies, laying focus on the sub-genre known as Popular Culture and its foundations. Culture and society, as we know it, are interlaced with each other, and they act as major influences in the creation and modelling of identities in world societies. Through the decades, cultures have progressed and adapted to suit more contemporary cultures. Hence, the emergence of Popular Culture. This chapter will analyse the use of mythology and its representation in popular culture and its influences on human ideologies and the shaping of cultures. This chapter will not only study the correlation between myths and popular culture in general but will focus specifically on Norse mythologies and their vast emergence into the world of popular culture, especially in the literary field of comics and graphic novels. It will analyse the contemporary use of and representation of Norse mythology through the lens of popular culture to find its place in present-day society by showcasing the subversion and representation of ancient myths into fiction. These fictions are not meant solely for entertainment purposes but also aspire to instruct and educate contemporary society on cultures and traditions of the past using popular fiction outlets such as comic books and graphic novels.
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