Abstract

In the era of big data, fundamental changes have taken place in sports communication. The application of new media promotes the resource acquisition and information mining of big data. This paper expounds the main characteristics of high-risk sport events in Jiangxi province under the background of big data, the application and existing problems of big data in the operation and management of high-risk sport events in Jiangxi province, and prospects the development of high-risk sport events in Jiangxi province under the background of big data. How to standardize the operation of high-risk sports scientifically and manage and deal with the risk in time has become the bottleneck of restricting the development of high-risk sports in Jiangxi province in China. This paper takes the development status and risk management strategies of high-risk sports (swimming, diving, rock climbing) in Jiangxi province as the research object, and makes an investigation and big data analysis by using the methods of literature, square talks, field visits, questionnaires, logical analysis and mathematical statistics. Finally, under the base of the big data analysis, the paper puts forward the countermeasures and suggestions for the development of high-risk sports in Jiangxi province.

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