RETRACTED ARTICLE: Discussion on new media communication strategy of sports events based on large data technology

Abstract

In the background of the era of big data, sports communication is facing great innovation and reform. The application of new media has promoted the collection and mining of large data. As for sports events, the amount of information data is large. If we can further collect and mine these data, we will have an effective effect on the application of new media communication, and even promote the transformation of communication institutions. This paper expounds the main characteristics of big data under the background of large-scale sports events of new media, big data applications in the major sports events in the new media and the existing problems, and the dissemination of new media sports events under the background of big data were discussed: the total data of sports events is increasing, the source and types of more complex processing; with big data mining sports events will become more complex; the essence demand of big data must be subject to the interpretation of sports rumors spread; sports news audience to participate in big data creation possible, new media can’t be large-scale sports too superstitious big data.