Abstract
This paper is based on industrial design, collation and analysis the Chinese traditional culture to expound the essentiality in design. From the perspective of design aesthetics to discuss the Chinese traditional cultural characteristics express under the background of the new era with artistic language, to provide new design ideas for industrial design with Chinese characteristics in the new era.
Highlights
Industrial design takes engineering, aesthetics, and economics as the basic elements
2.1 The "Artistic Conception" of Chinese Traditional Culture From the perspective of creativity, the artistic conception about Chinese traditional culture is a recreation activities, it let the aesthetical products combine with designer's subjective emotion
The multi-material mashup highlights the beauty of the work, and its design essence is rooted in Chinese traditional culture
Summary
Industrial design takes engineering, aesthetics, and economics as the basic elements. The rational design of the product's shape, structure, colour, and function is an organic combination of aesthetics and industrial technology. Understanding the role of traditional Chinese culture, extracting the aesthetic elements and essential characteristics of traditional culture, and organically integrating modern technology, and applying creative methods to industrial design is an important issue faced by modern designers. It is an important link need to be reflection. A reasonable combination of these two aspects will increase the aesthetic value of the products, and increase the cultural self-confidence and cultural soft power
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