Abstract
In the present era, technology is developing rapidly. Smartphones play a significant part in people’s lives. However, the research on smartphones mainly focuses on the area of technological realization. The purposes of this study were to examine the relationship between the various rear cameras in smartphones and consumer perceptions, and to understand consumers’ purchasing intentions and preferences. Through the methods of multidimensional scaling (MDS), factor analysis and triangular fuzzy numbers, the visual images of the smartphone rear cameras were analyzed and discussed. The results indicate that the visual images taken by different shapes of rear camera are quite distinct in the categories of innovative and fashionable, and simple and pure, but less distinct in the categories of harmonious and ordered, premium and technical, and superior and valuable. Through a comprehensive comparison, four groups whose images were similar were created. The outcome effectively reflects the potential consumer demands for smartphone rear camera patterns, providing insights for design practices in the smartphone industry.
Highlights
The use of smartphones is currently almost ubiquitous
The result of multidimensional scaling (MDS) was taken as a sorted variable, and by means of cluster analysis, the samples were divided into 11 categories, and the distance of each sample to the category center was obtained
According to the results of the general linear model shown in Table 12, it was revealed that the purchasing intentions toward different smartphone rear cameras showed significant differences (F(10,1100) = 11.170, p = 0.000)
Summary
The use of smartphones is currently almost ubiquitous. According to the applications of smartphones in our daily lives, their functions have been divided into the following categories: productivity—emails; information searching—news website browsing; social interacting—social media; leisure and entertainment—games; and transactions—shopping history checking, etc. Statistics indicate that the average smartphone owning ratio across the globe is 43 percent, and in the United States, it is 72 percent [3]. It is estimated that over 5 billion people in the world possess mobile devices, more than half of which are smartphones [4]. With the evolution of fifth generation (5G) networks, smartphones are able to assist users and realize more potential in the Internet of Things (IOT), and in education, entertainment and mobile payments [5,6,7]
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