Abstract
China has many intangible cultural heritage, rich and unique cultural genes. The development of cultural and creative industries can not only continue the long-honored traditional culture, but also inject inestimable energy into the development of national cultural soft power. This paper starts with the research of Chu culture, takes the ancient city of Shouzhou as an example to analyze the application of Chu culture elements in the design of cultural and creative products, discusses the combination of Chu culture and the cultural and creative products of Shouzhou ancient city, and develops into a cultural and creative product with unique cultural elements. This paper discusses the Chu cultural elements and the cultural and creative products of Shouzhou ancient city from many aspects, including the characteristics and historical value of the Chu cultural elements, the feasibility of the integration of the Chu cultural elements and the ancient city cultural and creative products, and the application of the Chu cultural elements in the ancient city of Shouzhou cultural and creative products.
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