Abstract
AbstractArtificial intelligence (AI) is one of the most recent subfields of the young field of computer science, which is widely used in innovation management of organizations. This paper first analyses the development of artificial intelligence (AI) and the challenges and uncertainties it faces. Then from the perspective of technology innovation, the research and development of autonomous driving technology based on artificial intelligence is analyzed and discussed. This paper uses real-world companies such as Tesla as a reference to explore how to develop autonomous driving technology into a new product recognized by society, and its impact on organizational innovation. The uncertainties and potential ethical issues faced by the new technology are also considered. Finally, it also makes strategic recommendations for idea development, including promotion, marketing, pricing, intellectual property, and stakeholder’s management strategy.KeywordsArtificial intelligenceOrganizational innovationInnovative technologyAutonomous driving
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