Abstract
A kind of yogurt called Ambrosial has been selling very well in Chinas market in recent years, and it is very popular among consumers, especially the young. The author aims to analyze the success of Ambrosials marketing strategies. This paper mainly studies how Ambrosial develops and uses marketing means to continuously attract consumers to buy. This article mainly focuses on secondary data research and combines qualitative and quantitative methods in its study. The result shows that Ambrosials marketing strategy is mainly reflected in the success of advertising investment and the great influence of the spokesperson. Whats more, their poverty alleviation programs have greatly increased their popularity.
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