Abstract
The impolite language and conversational implicature produced by the violation of the politeness principle are gradually becoming common, which can sometimes achieve unexpected effects. This study selects the dialogue segments between main characters in Big Bang Theory to make text analysis, which aims to analyze reasons and contexts of intended violation, contents as well as effects of the conversational implicature. The results indicate that the contradiction of the politeness principle itself may cause impolite behavior and people often make use of the conversational implicature produced by deliberate violation of politeness principles to create a humorous atmosphere or achieve their real communicative intentions.
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