Abstract
The growth in the mobile food delivery ordering apps considers an innovative channel for the restaurants. The growth in mobile communication has remarkable reason attribute to the online to offline (O2O) business. Mobile phone applications adopt this opportunity to restaurants and food delivery services. It’s an alternative way to increase the sale revenue and conveniently receiving the products and services for the consumer. This study was design to explore the five quality attributes that’s are associate with the online food delivery apps convenience, design, price, trustworthiness and various food choices, check their impact on user perceived value and attitude towards food delivery apps. A result shows the most important quality attributes for the online food delivery app business is trustworthiness. Additionally, the results found that gender placed important quality attributes price and various food choices. For the female design trustworthiness and convenience are the important quality attributes. The sample size is 309 and the data were collected fro ASAD TAHIR m the students through the online Google survey. Managerial implementation limitations, recommendations and future research are provided.
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