TEACHING SIMULTANEOUS TRANSLATION IN SOCIAL NETWORKS TO FUTURE INTERPRETERS

Abstract

The article is devoted to teaching the main features of simultaneous translation in social networks, taking into account the specifics of this genre of communication. The relevance of the issue is that now more and more people are using social networks as a means to promote their business, and thus many experts and brands need translators, and especially simultaneous ones, who could help adequately represent products and services on the international market. The purpose of the article is to analyze the main challenges that translators face when working with text messages, comments and posts in social networks, namely the speed of reaction, the importance of context and non-standard formats. In addition, the peculiarities of translation in various social networks, such as Twitter, Facebook, Instagram, LinkedIn, and their influence on the process of simultaneous translation are considered. In the course of the research, such methods as observation, synthesis and analysis of information were carried out. The article presents an analysis of the main features of simultaneous translation, namely speed, brevity, informality, a large amount of visual content, emotional aspect, tone of voice and their structural-grammatical and lexical functions. The article contains recommendations for translators on effective and accurate simultaneous translation in social networks. Informational and explanatory functions, to which the whole article is devoted, are only its secondary purpose. The following main methods of simultaneous translation were also highlighted: functional substitution, transcription, transliteration, descriptive translation (explication), reduction, expansion and borrowing. In addition to this, we identified the main approaches used in simultaneous interpreting, namely targeting real-time, blogger, audience, social network and content. In addition, key aspects have found their way into translator training profiles and quality standards for translation services. Central to the acquisition of translation competence is reflection on decisions and actions during the translation process, as well as various process studies.