Tea culture carries the message: Analysis on creative product design and promotion based on Guangdong tea culture

Abstract

As a precious gem of Chinese traditional culture, tea culture carries thousands of years of history and rich cultural connotations, but also faces challenges in international dissemination. This study takes the student innovation and entrepreneurship project Tea culture carries the message from Guangdong University of Education as a case to explore the inheritance and innovation of Chinese tea culture. By analyzing the practice of the this project, this paper focuses on studying the strategies and implementation process of promoting creative products, aiming to provide experience and insights for the dissemination of Chinese tea culture in contemporary society with an academic perspective.