Taking BYD as an Example to Analyze New Energy Vehicles

Abstract

With the development of the times, the environmental problems brought by fuel powered vehicles have gradually attracted people's attention, and new energy vehicles have also received increasing social attention. People seem to attach more importance to and want to understand new energy vehicles, and the technology and marketing strategies of new energy vehicles have gradually become more mature. This article will take BYD Automobile as an example to analyze and propose some suggestions for the sales strategy and supply chain management of new energy vehicles. The full text study found that both BYD and other new energy vehicle brands have their own methods to attract customers for consumption, and the sales of new energy vehicles are also getting better with the attention of society. The research significance of this article lies in identifying some problems encountered in the development of new energy vehicles and proposing solutions, as well as expectations for the future of new energy vehicles.