Analysis of New Energy Vehicle Pricing from the Perspective of Management Economics——Taking Tesla as an Example

Abstract

With the increasingly serious environmental crisis and the advent of a new generation of technological revolution, new energy vehicles have become the next development direction of the automotive industry. Under the pressure of improving the ecological environment, auto companies from all over the world have begun to make changes. Emerging new energy vehicle companies, such as Tesla, Weilai and other auto companies basically account for half of the sales of new energy vehicles. Traditional old auto companies such as Volkswagen and China FAW have also invested funds in the research and development of new energy vehicles. in. Driven by such a wave of industrial development, a total of 22,098,831 vehicles were sold globally in 2019, an increase of 9.5% year-on-year, and the penetration rate of new energy vehicles reached 2.5%. Although compared with traditional fossil energy vehicles, the production and sales of new energy vehicles are still slightly weak, but we can see that under the pressure of national macro policies, the trend of fossil energy vehicles being replaced by new energy vehicles will not change. This is also the reason that major auto companies have shifted their focus to new energy vehicles. But what is worrying is that the current safety and quality of new energy vehicles need to be improved. Problems such as spontaneous combustion of new energy vehicles, charging failures, and battery performance degradation often appears in online media. These problems will reduce consumers' willingness to choose new energy vehicles and also become a bottleneck in the future development of the new energy vehicle industry [1]. Therefore, in this paper, we mainly focus on companies to discuss how companies should improve their internal environment in the face of the new crown epidemic, the economic downturn, and the deep adjustment of the global auto market to improve corporate efficiency. Finally, suggestions are provided for the development of the entire new energy automobile industry.