Abstract Varied Approaches to Raising Major Gifts School Selects ‘Ongoing’ Rather Than Traditional Campaign Advantages of a Continuous Campaign Personal Gifts That Count Principles 101 Personal Visits Matter Leading By Example Have You Made a Major Gift? How Many Prospects Will It Take to Reach Your Goal? Campaign Cost Is Not a Function of Its Size Professional Opinion from Planned Gift Pros Build a Board of Financially Capable Individuals Have a Procedure for Feeding Nominations Committee The Names of Your Top Board Candidates Recognize Top Corporate Donors in Special Ways Who Pays When Dining Out? Prospect Research ‘Boot Camp’ Scheduled Put Digital Cameras to Work Cultivating Donors, Prospects Don't Jump to Conclusions Seeking Reliable Marketing Expertise Narrow Ad Agencies to The One That Will Get Best Results More Queries for Marketing Agencies Special Recognition For Special Donors Put Some Thought Into Recognizing Major Contributions Recognition Items: Where To Go Involve Key Players With Outreach Efforts Proposal Purpose, Timing Can Vary It Pays to Review All Development Files Nurturing Capable Board Members Activity Pledge Helps Board Members Understand Their Roles Pre‐campaign Activity Get the Jump On Competing Campaigns Consultant Profile Point‐Counterpoint When Should a Campaign's Ending Celebration Be Planned? Every Campaign Event Should Have Objective How to Make That First Call on a Planned Gift Prospect Profile of Successful Solicitors Florida Atlantic University President Shares Advice For Generating Major Gifts Tools For Volunteer Solicitors Prospect Briefing Sheet Provides Clues to Gift Options

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