Abstract Avoid Exclusive Relationships With Donors Planned Giving Offer an Online Library for Professional Advisors Appeal to Employees' Interests Solicitation Advice Five Tips From a Salesperson Turned Fundraiser Stewardship Protocol Anonymous Donors Deserve the Utmost Respect If You're New to the Job Work Toward a Mix of Old and New Prospects Outside Services Is Your Nonprofit a Good Candidate For a Prospect Research Firm? Website Content Web Page Helps to Connect Gift Types, Donor Profiles Spot Memorial Possibilities If You're Just Getting Started Share Stories About Your Higher‐End Gift Clubs Prospect Identification There's a Gold Mine at Your Fingertips: Your Database Board Nominations Empower Your Nominations Committee Members Post‐campaign Fundraising Showcase Major Gift Needs Between Campaigns Making It Happen Dig Deep to Inspire Donors Listening Is Key During Early Cultivation Don't Overlook Past Research Efforts Relationship‐building Measures Use Cold Calls to Identify Mutual Interests When You're New to the Job Ask Your CEO to Write to Area Prospects on Your Behalf Pledge Fulfillment Have Post‐Pledge Follow‐Up Procedures in Place If You're Just Getting Started Building Your Board Conduct a Membership Stress Test Gift Policies and Procedures Get Endowment Agreements in Writing Ask Current Donors for Help

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