Table of Contents

Abstract

Abstract Know What Makes Major Gifts Prospects Tick Steps to Major Gifts Success How to Get Your First Major Capital Campaign Off the Ground Sign Up for Summer Webinars Define Planned Gift Club Membership Requirements Nurture Next Generation Of Major Donors Graduation Requirement Offers New Naming Opportunity Reset Your Perspective ‘Blue Sky’ Thinking Offers Fresh View of Organization Build Foundation For Major Gifts Peer‐to‐peer Ask Strengthens Alumni Network at College Transitions In Solicitation Emphasis Data Key in Transforming Fundraising Focus One Way to Involve Volunteers In Soliciting Major Gifts Steward Donors Daily 10 Characteristics That Stymie Major Gifts Involve Constituents in Crafting Your Case Statement Written Communications Create an Effective Board Member Fundraising Letter Promoting Planned Gifts Seek Testimonials From Heirs of Planned Gift Donors Major Events That Support Major Gifts Home Parties, Exclusive Dinners Help Double Funds Draw Attention, Pique Interest With Personalized Websites Help Uncover Hidden Assets Identify Profitable Sectors Of the Economy Set Endowment Objectives Career Advancement Tip Expert Advice Calculate Value of Time Spent on Prospect Research Solicitation Lessons Wise Advice From Ben Franklin… Useful Organizational Tools Simple Form Justifies, Organizes Activities Useful Websites Negative Experiences Can Lead to Lasting Friendships Set Annual Endowment Goals Giving Society Provides Donors Steps to Major Giving Cultivation Steps Develop a Donor‐centered Stewardship Plan Target Stewardship to Those Who Need It