Abstract Give Media an Inside Peek Recognize, Respect the Life Cycle of an Annual Event Marketing Your Event Four Ways to Market Your Event via Social Media Build Auctions On ‘What's Hot’ Conference Planning Three Tips for Creating Exceptional Conferences Invitation List Rules Beef Up Your Guest List Planning an Open House Organize a Virtual Open House Technology Requirements for a Virtual Open House Awareness‐building Events Victim Services Awareness Fair Helps Reach Young Audience Marketing Events Candid View of College Life Amplifies Recruitment Process Golfing Events Keep Improving Your Annual Golfing Event Volunteer Involvement Need Event Volunteers? Give Them Stuff! Promoting Your Event Convey Your Event's ‘Essence’ In Promotional Videos Planning Distant Events Turn to Locals for Regional Events Awareness‐building Events Frightening Event Aims to Answer Question Through Outreach Profitable Special Events Get Your Special Event Attendees in the Bidding Mood How to Plan the Launch For a New Program Same Event, Different Theme Help Outsiders Fit In Tiered Seating Adds Intimacy to Large Event Winning Fundraisers Preview Exhibit Injects Vigor into Historical Museum Campus

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