Abstract Double Your Number of Annual $1,000‐plus Donors Extend Your Subscription By a Month — For Free! Prospect Cultivation Institute's Program Reconnects Donors, Forges Friendships Fuel Donor Interaction With Mini Profiles Appointment‐setting Advice Turn New Prospect's Attention to Your Cause Board‐driven Efforts Board Members Respond to Anonymous Challenge Independent Assessment Tools Leverage Charity Navigator Rating to Your Advantage Narrative Approach to Charity Evaluation Meeting Specific Needs Donor Choices Help Increase Salaries for Faculty How One Knox College Endowed Chair Came to Be… Useful Research Sites Too Few Prospects? Map Out Plan to Change That Are You Ready for CGAs? Writing For Development Begin Marketing Piece by First Identifying Key Adjectives Expert Advice Consider Several Issues When Evaluating Offers of Art Making Introductory Visits Three‐step Strategy for Securing First‐time Discovery Visit Major Donor Club Helps University Raise Major Gifts Fresh Perspectives Philanthropy: The Other Side of Fundraising Multi‐step Planning Master Three Key Elements of Fundraising Communication Plan Remember Post‐call Actions Get the Jump On Competing Campaigns Gift Planning Tools Estate Gift Predictive Model Increases Efficiency, Allows Age‐targeted Marketing Will Surveys Plant Ideas, Document Decisions

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