SWOT-АНАЛІЗ ФУНКЦІОНУВАННЯ СИСТЕМИ ЕЛЕКТРОННОГО БІЗНЕСУ В УКРАЇНІ

Abstract

Within the article, the features of the functioning of the e-business system in Ukraine are considered. In particular, the features of this system, its importance for the development of the national economy are described. The results of research state that e-commerce is an economic activity, which is carried out at first place using modern information technologies in order to get profit. Development of this system depends both on the availability of favourable climate to conduct business, and on conditions created for the operation and development of enterprises in the sphere of information technologies . From he standpoint of the system approach, the e-business system is an integral, unified object of study, which is a complex of relations between economic subjects that take place in the process of purchase, sale, production and exchange of goods and services using information and communication technologies, has its own purpose of the functioning, a complex composition of the construction and interacts with other systems of external environment. The analysis of the development of the e-commerce system in Ukraine is carried out and it is found out that our state today is in the group of countries, which actively develop various directions of business and that use in their functioning information technologies, are importers of the above technologies. The COVID-19 pandemic has actively activated the development of the outlined system in Ukraine, and submitting services and sale of goods using the Internet network has spread also on the branches and spheres of economy where before new technologies were not actually used by the subjects of entrepreneurship. In the article, the SWOT-analysis of the development of the e-business system in Ukraine is conducted, and, accordingly, weak and strong sides in order to carry out busines activity in this sphere are outlined. The analysis of opportunities and threats made it possible to describe the features of the development of the outlined system in future. It is found out that this development depends on exogenous factors, and especially, endogenous factors, which sources of origin are internal economic, political and social processes in the country.