Sustainable Tourism Policy in Dewi Tinalah and Nglinggo Tourism Villages: Enhancing Economic Recovery in Yogyakarta

Abstract

This study investigates the policy recommendation with analysis the strengths, weaknesses, opportunities, threats and strategies approach for restoring tourism through digitizing tourist villages and the contribution of digitizing tourist villages in restoring tourism. The tourist village objects in this research are the Nglinggo and Dewi Tinalah Tourism Villages. This research uses descriptive analysis methods and SWOT analysis. Data collection for this research was in April 2022. Based on the research results obtained, it was the Strength factor, the Nglinggo and Dewi Tinalah tourist village rides were an attraction for visitors. Weaknesses, health protocols that are not implemented properly. Opportunity, fresh air is an attraction during the pandemic. Threats, government policies related to Covid-19 (social distancing) have reduced the number of visitors. The strategy used to restore tourism through digitizing tourist villages is to take advantage of the attractiveness of rides in tourist villages, improve facilities and infrastructure such as prayer rooms, hand washing places, etc., increase social media promotion. Then the digitalization of tourist villages can help restore tourism in the Special Region of Yogyakarta, because by digitalizing tourist villages it can attract tourists to visit.