Potential development strategy of Gumeng tourism village, Jenawi District, Karanganyar Regency

Abstract

This study aims to determine the development strategy of Gumeng Tourism Village, Jenawi District, Karanganyar Regency. Data collection was conducted through field observations, documentation, and interviews with stakeholders, and tourists in the Gumeng Tourism Village Area. Data analysis used qualitative descriptive analysis and SWOT accompanied by analysis of tourism development 6A attractions, activity, accessibility, amenities (basic facilities and infrastructure), ancillary services and available packages available tour packages as props) as supporting data. The result of this study indicates that the potential of tourism objects contains of 3 tourist objects including highly potential class, possibly potential class and less potential class. Based on the SWOT analysis, the strategy in managing Gumeng Tourism Village includes: 1) Creating Regional Regulations on Tourism Village Management by Regional Government. 2) Creating a grand design of tourism village development by the government. 3) Mapping of village potential and development of tourism villages based on the tourism cluster model and village potential base. 4) Increasing the use of information technology by utilizing social media for promotion. 5) Collaborating between Tourism Awareness Group and the travel bureau owners. 6) Improving the quality of training and coaching with constant training for tourism agents in Gumeng Village.