SUSTAINABLE TOURISM DEVELOPMENT: STRATEGIC GUIDELINES AND MANAGEMENT PRACTICES

Abstract

Objective. The purpose of the article is to generalize and analyze the existing strategic guidelines and modern management practices for the sustainable tourism development, proposed by international organizations and associations. Methods. To achieve the goal, such research methods as literature review, substantive bibliometric analysis, data visualization were used. The review of international tourism organizations reports was used to identify, collect and analyze data on modern strategic guidelines and management practices for the sustainable tourism development, as well as their critical evaluation. Results. The initiatives of international tourism organizations to manage the sustainable tourism development are summarized and analyzed. It was determined that the most systematic approach to substantiation of strategic guidelines for the sustainable tourism development is inherent in the World Tourism Organization, which carries out its activities according to certain issues in seven directions, namely: increasing energy efficiency and use of renewable energy in hotels; monitoring the sustainable development of tourism at the destination level; resource-efficient use in tourism; simplification of tourist trips; stopping the loss of biodiversity and promoting the preservation and restoration of the environment; fight against climate change; launching a global plastic tourism initiative. The analysis and generalization of the existing strategic guidelines and modern management practices for the sustainable tourism development, proposed by international organizations and associations, allows us to conclude that the optimal recommendations for the sustainable tourism development should: 1) be aimed at the optimal use of environmental resources; 2) respect the socio-cultural authenticity of the host communities; 3) ensure viable, long-term economic operations, providing socio-economic benefits for all stakeholders.