Abstract

PurposeThe study analyses the factors that promote pro-environmental intentions and sustainable electronic waste management among households in a developing country context.Design/methodology/approachBased on a quantitative survey, a cross-sectional study of households was conducted. Data from 652 respondents were collected using structured questionnaires and analysed with partial least squares structural equation modelling (PLS-SEM).FindingsAmong the findings, environmental values was the major influencer of pro-environmental intentions, accounting for 54.8% of its variance. Whilst pro-environmental intention was hypothesised as a key predictor of sustainable waste management behaviours, results showed that sustainable e-waste management is mainly influenced by perceived behavioural control (β = 0.546, p = 0.000), followed by pro-environmental intentions (β = 0.302, p = 0.000). Perceived behavioural control, on the other hand, was influenced by perceived producer responsibility (β = 0.340, p = 0.000) and facilitating conditions (β = 0.141, p = 0.0.034).Research limitations/implicationsFirst, the study used a quantitative approach. The use of a mixed-methods approach could provide deeper insights into the determinants of sustainable e-waste management practices in a specific cultural context. Also due to the quantitative nature of the study, sustainable e-waste management was based on self-reports. Future studies may adopt longitudinal studies to validate self-reported behaviours with observation. Finally, the study does not include all constructs proposed by planned behaviour and norm activation theory. This is because the main aim of the study was to examine perceived behavioural control as an extrinsic motivator and environmental values as an intrinsic motivator to engage in sustainable waste management practices.Practical implicationsWaste is best managed at source, so the study recommends that producers of electronic equipment must reconsider their role in sustainable waste management, by taking physical and economic responsibility for the environmental costs of their products. Pro-environmental intentions must be encouraged; however, it is not sufficient to cause sustainable waste management behaviours. Consequently, governments must promote and encourage sustainable e-waste management among households by providing enabling policy conditions such as convenient e-waste collection points and positively reinforcing waste reduction, reuse and recycling behaviours. Also, a culture of environmental conservation should be encouraged among households.Originality/valueThe study explores the role of environmental values and perceived behavioural control as a source of intrinsic and extrinsic motivation to engage in sustainable e-waste management. The inclusion of facilitating conditions and perceived producer responsibility is justified, based on the call for a collective approach towards electronic waste management. The results of the study throw more light on the tri-party approach, specifically, consumers, business and government role in developing and maintaining a sustainable approach towards the management of electronic waste in Ghana. Also, the study integrates planned behaviour and norm activation based on the strong sustainability argument.

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