Sustainable Campus Income Generation Initiative and Social Entrepreneurship at a Public University

Abstract

Campuses with substantial acreage have the advantage of biodiversity, populace, and facilities that would allow the initiation of multi projects for income generation and sustainability. For Universiti Teknologi MARA Cawangan Selangor (UCS), the fish pekasam project originated from the natural resources available on campus, which are the twelve lakes inhabited with tilapias and other fishes. Elements of social entrepreneurship from the sale of the pekasam (fermented) fish allowed for income generation to the campus. Aside from that, direct training was given to the students and staff who participated in the project. The initiative helped increase the campus's happiness index.Keywords: sustainable campus; narrative research; social entrepreneurship; fish pekasameISSN: 2398-4287 © 2020. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.DOI: https://doi.org/10.21834/e-bpj.v5i13.1948