Survey on Comprehensive Study of Fake Reviews and Reviewers Detection using machine learning techniques

Abstract

Abstract: Individuals and businesses are increasingly using opinionated social media, such as product evaluations, to make decisions. People, however, try to game the system for profit or fame by opinion spamming (e.g., creating bogus reviews) to promote or demote certain specific items. Such bogus reviews should be identified in order for reviews to reflect real user experiences and opinions. Most of the consumers are influenced by the online reviews on the product and it plays a crucial role in finalizing purchase decisions in the market. But fake reviewers or spammers misused and take advantage by writing fake reviews, positive fake reviews to promote the product, or negative fake reviews to demote the product. There has been huge research in this domain for more than a decade for detecting fake reviews or fake reviewers. Howsoever many fake reviewers work together by creating groups to target any product and writing fake reviews on product in bulk, reviewers create multiple fake IDs and write fake reviews. Detecting false reviews and specific fraudulent reviewers was the subject of previous work on opinion spam. The primary thing of this study is to give a strong and comprehensive relative study for detecting fake reviews and reviewers using machine learning. Keywords: Fake review, Fake reviewers Spam opinion, Opinion mining, FIM, Reviewer-centric spam, feature engineering