Abstract

The book Survey Methods in Multinational, Multiregional, and Multicultural Contexts (3M) was written by eight editors, reviewing the process of multi-sample, cross-country, and cross-cultural surveys, based on 31 chapters in eight parts. Each part starts with the determination of a survey involving various countries. This book sees the smaller world from an academic point of view. The purpose of this book is to draw attention to important changes in the comparative method, identify research with new methods, and help indicate the need for researchers to identify linguistic and literary problems that have not been addressed before. Several ways, preparation, process, and research challenges are described in this book relate to the determination of questionnaires, adaptation of language, culture, even if there is no response or there are obstacles to state regulation. 3M research is the embryo of the concept of big data that developed into global research because of the internet of things. This book can be an appropriate guide for 3M survey research. Based on the substance of this book review, reviewers recommend four books as further reading, namely (1) Advances in Comparative Survey Methods: Multinational, Multiregional, and Multicultural Contexts (3MC), (2) Big Data Analysis and Deep Learning Applications: Proceeding of the First International Conference on Big Data Analysis and Deep Learning, (3) Global Journalism: Survey of International Communication, and (4) Global Journalism: A Survey of the World's Mass Media.

Highlights

  • The book “Survey Methods in Multinational, Multiregional, and Multicultural Contexts (3M)” was written by eight editors, reviewing the process of multi-sample, cross-country, and cross-cultural surveys

  • Examples given in this book are data collection in four non-English languages, namely Chinese, Korean, Russian, and Spanish, to make it easier for researchers to choose respondents who are young, highly educated, or if the data needs are not based on these criteria, they will be the representative

  • For academics who intend to engage in 3M research, this book can be used as a guide because is it non-technical about how 3M surveys deal with research challenges, but technically it can be learned how to overcome them

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Summary

Introduction

The book “Survey Methods in Multinational, Multiregional, and Multicultural Contexts (3M)” was written by eight editors, reviewing the process of multi-sample, cross-country, and cross-cultural surveys. At the beginning of the book, it was mentioned that multinational surveys and research projects are usually more complicated to do and more difficult to accept reliable results than surveys involving different cultural or ethnic populations in one country. Some of the difficulties outlined in this book relate to the determination of questionnaires, adaptation of language, culture, if there is no response to global survey programs or international surveys.

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