Abstract
This study is devoted to the description of the psychosemantic space of the concept of “fashion” among young people, which was revealed using the content analysis of the modified test “Incomplete sentences”. The differences in the understanding of fashion among boys and girls, as well as among specialists working in the fashion industry, are described. The connection of a positive attitude to fashion (“Scale of attitude to fashion” by N. G. Artemtseva, T. N. Grekova) with the main indicators of attitude towards self (“Methodology of self-attitude” by V. V. Stolin, S. R. Pantileev) and self-actualization (“Test for determining the level of self-actualization of personality” by E. Shostrom in modification by L.Ya. Gozman) is proved.
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