Abstract
The article discusses and analyzes the resurgent term “rushang” (儒商) in contemporary Chinese business culture. It examines the extent to which Confucianism, as a strong Chinese cultural tradition, can be used as a solid foundation for business practices and a management model for Chinese businessmen in the twenty-first century. This author concludes that the five principles of Confucianism have formed moral codes that act as a normative system that overrides individual behavior in Chinese business culture.
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