Abstract
The last decade witnessed the emergence of green information technology(GIT) which includes organizational initiatives to reduce the negative impact of information technology (IT) on the environment. GIT has gained considerable interest among researchers because of a huge negative impact on the environment and an extensive use of information technology. A research instrument has been developed to link three components: coercive pressure, normative influence, and mimicry and stdy their effect on GIT adopt and continuance intentions. The model is validated using data collected from a field survey of 99 managers of small enterprises (SEs) in Thi-Qar province. The analysis that normative pressures are the most influential in the adoption of green IT. The coercive pressures have the most significant effect on the continuance usage of GIT practices. The current study would contribute to illustrate knowledge in the field of IT, regarding the decision maker’s intention for the adoption and continue using GIT through the development of a theoretical framework that identified the key factors of GIT adoption and intention continuance.
Highlights
The negative impact of information technology (IT), which mostly involves IT-related emissions and e-waste, has a concern among organizations, industries, and governments around the world during the last two decades, managers of Small enterprise (SEs) in Thi-Qar province, which is located in the south of Iraq, not interested
R20.370.79 Ration of correlation duplication with ± 0.10 3/3 4/4 Not: N = 99 managers small enterprises (SEs) to the continuation usage green information technology (GIT)? (Alzaidy 2018) Are their effects differ? (Anderson and Gerbing 1988) What is the role of GIT adoption? The current research addressed these questions through the development and empirical testing of a theoretical model
We can say that we found support for the hypotheses that normative coercive, and mimetic pressures respectively decide to adopt GIT
Summary
The negative impact of IT, which mostly involves IT-related emissions and e-waste, has a concern among organizations, industries, and governments around the world during the last two decades, managers of Small enterprise (SEs) in Thi-Qar province, which is located in the south of Iraq, not interested. Most of SEs focused on improving efficiency and enhancing environmental performance with reduced costs to improve environmental firm performance and respond to the increasing public awareness of environmental issues (Cai et al 2013; Xia et al 2014; HardinRamanan et al 2018; Alzaidy 2018). The managers of SEs have become enthusiastic about encouraging green information technology (GIT) initiatives and they have firmly stood behind their organizations to help it. GIT has been embraced by most of the SE’s managers to reduce their ecological footprint and dispose of electronic waste environmentally to avoid the consequences of non-acceptance in the environment.
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