Abstract
The purpose of this paper is to discuss the role of rural sports events in promoting the comprehensive revitalization of the countryside and its long-term mechanism and realization path. With the implementation of China's rural revitalization strategy, rural sports events have received widespread attention as an effective driving force. The article first analyzes the positive impacts of rural sports events on rural revitalization in terms of economy, society, culture and ecology. Subsequently, it discusses the long-term mechanism construction of rural sports events from the aspects of event organization and management, brand building, market development and resource integration. The article also identifies the main risks existing in rural sports events and proposes corresponding risk management strategies. Finally, based on the case studies, the article summarizes the successful experience of rural sports events and looks forward to the future development trend. The results of the study show that rural sports events are an important way to realize the comprehensive revitalization of the countryside, but they need to be carefully planned and managed to ensure their sustainability.
Published Version
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