Abstract
This study examines the challenges and opportunities for enhancing cultural cohesion through Shaanxi's traditional ethnic sports in the modern era, emphasizing the need for innovative development strategies. Combining literature review and field research, it explores the historical significance and state of these cultural practices, while identifying key issues related to their preservation amid political, economic, and social changes. The findings highlight the gradual decline of cultural essence, which hampers cultural confidence and cohesion. To address this, the study proposes the "Four Integrations" approach: aligning with youth interests, school education, nationwide fitness, and new media.
Published Version
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