Study on Optimization Strategy of Kiwifruit Distribution in Dujiangyan

Abstract

Kiwi fruit industry in Dujiangyan has a certain size and influence after decades of development. But due to the lack of distribution management, the backward logistics technology, and the complex distribution channel links, the fruit loss rate is high, the efficiency is low, the household income is affected, and the quality and flavor can’t be guaranteed, so there has a great significance to develop the logistics distribution of the Kiwi fruit of Dujiangyan. This thesis, starting from the basic concept of logistics and distribution of agricultural products, analyzes the current situation of distribution, points out the complex distribution channel links, lack of cold-chain technology, low degree of distribution information, and lack of high-end logistics talents, which affect the distribution efficiency. Combining with the actual situation of Dujiangyan, from optimizing logistics distribution channels, developing cold-chain logistics technology, strengthening the construction of logistics information, cultivating high-end logistics talents, this thesis proposes some countermeasures to accelerate the development of kiwi fruit logistics distribution of Dujiangyan.