Study on the extension evaluation of smart logistics distribution of fresh agricultural products based on the perspective of customers

Abstract

The rapid development of the Internet has accelerated the expansion of e-commerce sacle of fresh agricultural products. The actual audience of smart logistics distribution of fresh agricultural products is customers, and customers enjoy the process and results of distribution services. However, the current research mainly selects indicators from the aspects of enterprise performance, cost and technical level based on the perspective of managers and technicians, which make it difficult to truly reflect customers’ feelings in the evaluation results. At the same time, the evaluation methods mainly focus on the comprehensive evaluation method and fuzzy evaluation method. These evaluation methods are greatly affected by subjective factors in the evaluation grade distribution, and the assignment is often relatively complete and inaccurate. To solve these problems, this paper constructs the evaluation index system of intelligent logistics distribution of fresh agricultural products from the perspective of customers, so that the selection of indicators is more in line with the real wishes of customers. And we use the extension function to construct the correlation function for multi-level extension evaluation to ensure the accuracy of the evaluation results. Taking X logistics enterprise as an example, this paper verifies the scientificity of the evaluation index system of intelligent logistics distribution of fresh agricultural products through empirical research, which has reference significance for further improving the intelligent logistics distribution of fresh agricultural products.