Abstract

Abstract Under the background of COVID-19, this paper constructs an evolutionary game model of strategic management of logistics enterprises and local governments from cost and revenue to ensure the effective distribution of fresh agricultural products. It analyzes the evolution path of decision-making behavior and the stable parts that promote the model to achieve equilibrium. The results show that the decisions of game players will affect each other, and the final strategy choice is directly related to the input cost, the value-added amplification factor of income, the reward, and punishment. Because the model eventually has two evolutionary stable states, strengthening the cooperation between logistics enterprises and local governments will help to improve the efficiency of the effective distribution of fresh agricultural products and provide a theoretical reference for the effective distribution of fresh agricultural products under other public health events. At the same time, it is also of certain significance to further solve the problem of farmers’ income in the three rural issues.KeywordsNew crown epidemicFresh agricultural productsEffective distributionEvolutionary game

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