Abstract
With the rapid increase of the elderly population, the Aged Real Estate came into being. Based on the current situation of the development of the Aged Real Estate and the survey data of urban and rural residents’ willingness to purchase the Aged Real Estate, this paper introduces 4 kinds of latent variables and 21 kinds of observation variables. Through building SEM, we use SPSS and AMOS software to analyze the influencing factors of purchase intention of the Aged Real Estate. The research shows that: the price of the Aged Real Estate, the understanding of the Aged Real Estate, the planning and design of the Aged Real Estate have a significant impact on the purchase intention of the Aged Real Estate. On the basis of this, the measures and suggestions to promote the development and construction of the Aged Real Estate are put forward.
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